1. We collaborate; we listen.  We perform your web site analysis within 48 hours from the site submission. If the client has particular keywords and phrases which she/he wants to concentrate on based on past performance it is helpful to have this information in the early stages.
   • We will ask for the web statistics and Google Adwords if client runs PPC campaigns
     
     
2. Next Add Optimization performs the web site audit that involves: - Keywords and competition analysis related to your web site  subject matter
   • Recognition and thorough examination of the feasible keywords for your web site SEO
   • Identifying keywords in demand related to your web site and their reachable rankings (Top 10, Top 5 or even Top 3) in Google for these particular phrases
   • Project timeframe for deliverables
   • Cost of obtaining set rankings and cost of maintaining these positions afterwards
     
     Things to Remember as a Gold Standard:  We can almost always set our client expectations to position the client in the Top 10 and Top 5 or in Google listings depending and within client budget parameters.
     
     
3. The proposal is presented to the client and upon IO (insertion order) sign-of and when the first payment installment is submitted the SEO process begins.
   
   
4. Optimization process can take about 3 months, the visible effects will be seen soon (usually in 6 weeks) as the work progresses. If we are working on the deep-rooted portals the process is significantly quicker comparing to brand new web sites where organic SEO takes more like 4 months.
   
   
5. After 6 weeks we present the client with first results which usually start to trickle in around that time.
• If the client runs an Adwords campaign we will ask for the access to see that data, if not we would need to run a test on Google Adwords in order to precisely choose the best-performing keywords which are in demand for the client’s product and services.
  
• Ftp access will be required.
  

Specific SEO Tasks Add Optimization Performs:

• Analyze websites keywords, evaluate competitors and identify new search opportunities
• Alter the code in order to comply with the search engine friendly requirements
• Utilize and implement effective page titles, description copy, site maps, Meta tag, file names and page sizes, etc.
• Analyze the internal and external linking structure of sites and implementation of linking strategy to increase overall weighted relevancy on search engines
• Submit pages to search engine and free and paid directory listings
• Devise and implement natural linking strategy, in-bound and reciprocal links
• Enhance website content, keyword density, and product updates
• Monitor, test, measure, and report on success of SEO and other online marketing activities using web analytics and marketing tools